Intentional finance. Intentional family. Intentional business.

Here's what's new:

Is Dollar Tree Raising Prices (Again)?

Is Dollar Tree Raising Prices (Again)?

Did you hear about the possibility of Dollar Tree raising prices yet again?! I really hope this doesn’t end up affecting how much I love Dollar Tree!!

{Be sure to check out my lists of 25 Things to Buy at Dollar Tree and 5 Things You Should NOT Buy at Dollar Tree!}

Dollar Tree Raising Base Prices to $1.50?!

It looks like Dollar Tree is once again raising base prices on their merchandise. We saw the jump from $1 to $1.25 back in 2019, and now it looks like they’re planning to go up from $1.25 to $1.50 now.

The price increase in 2019 was a test to see how consumers responded to it, and I was really hopeful they would go back to their $1 base price model…but it looks like that won’t be happening. What a bummer!

Have you noticed the price increase at your local store yet?

Dollar Tree’s Multi-Price Model

Another change we saw in 2019 was the “multi-price” model. Rather than everything in-stores being $1, they changed it to have a variety of items at multiple price levels up to $5. And during 2024, we’ll see the max price go up, as well — from $5 to $7.

During 2024, over 3,000 Dollar Tree stores will roll out the new multi-price assortment model of everything in stores being priced between $1.50 to $7.

This move is being made in order to add new products to their shelves. Expect to see a variety of new products in stores like food, snacks, pet care, frozen and refrigerated items, plus more.

Are you seeing any $7 items at your stores yet? I’d be curious to know.

Some Good News About Dollar Tree Raising Prices

The good news is that, according to Dollar Tree’s CEO, the vast majority of the items sold in Dollar Tree stores will remain at the entry-level $1.50 fixed price point.

As you all know, I have long loved Dollar Tree and I’m sad to see they keep raising prices. But hopefully we can still enjoy a lot of their lower-priced $1.50 items for years to come!

I do wonder if I’ll eventually have to update my list of what NOT to buy at Dollar Tree, but we’ll see!