Saturday, October 25, 2025

Meet Heidi Hallmark: A Bookkeeper Helping Women Find Peace of Mind in Their Finances and more...

One of my favorite things to do is highlight women who have taken their gifts and used them to build meaningful, flexible businesses from home. Today, I’m excited to share the story of Heidi Hallmark, the founder of Hygge Bookkeeping. Heidi’s path ...
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Intentional finance. Intentional family. Intentional business.
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Meet Heidi Hallmark: A Bookkeeper Helping Women Find Peace of Mind in Their Finances

One of my favorite things to do is highlight women who have taken their gifts and used them to build meaningful, flexible businesses from home. Today, I’m excited to share the story of Heidi Hallmark, the founder of Hygge Bookkeeping.

Heidi’s path hasn’t always been easy. She’s a single mom who raised triplets while running her own business. But her story is filled with perseverance, practical wisdom, and encouragement for any mom who has ever wondered if she could really work from home.

Turning a Calling Into a Career

Heidi is a bookkeeper who specializes in supporting women who run small businesses. She organizes their financial records, makes sure everything is clear and accessible, and helps them align their money decisions with both their professional and personal goals.

“I love giving women peace of mind when it comes to their finances,” Heidi explains. “When we work together, it’s not just about keeping books in order. It’s about helping them build a business and a life that truly support their goals.”

She also guides her clients through implementing the Profit First method, a powerful approach to managing cash flow that ensures women pay themselves first and run their businesses with intention.

Why She Chose to Work From Home

Heidi’s “why” is deeply personal. She’s a single mom of triplets who are now 18 years old.

“When my kids were little, I wanted to homeschool them and still provide for our family,” she says. “Working from home allowed me to do both.”

What began as a way to make ends meet and stay close to her kids has now grown into a six-figure business. And, with her children stepping into adulthood, Heidi’s next dream is for her business to support her as she travels across the U.S.

Facing Her Biggest Fear

Starting a business came with its share of challenges, but one of Heidi’s biggest hurdles was networking.

“As an introvert, walking into a business event used to make me so anxious and sweaty,” she admits. “I don’t think it ever gets easier, but I’ve learned to accept it as part of the process.”

Her advice? “The best way to overcome fear is to get comfortable being uncomfortable.” Over the years, those handshakes and conversations opened doors she never could have imagined. And now, thanks to Zoom and online communities, networking is more accessible than ever.

The Secret to Her Success

When asked what made the biggest difference in her journey, Heidi doesn’t point to a tool or strategy first. She points to perseverance.

“Never, never, never give up,” she says firmly. “The women who succeed in business are the ones who decide to keep going, no matter what.”

Through highs and lows, Heidi kept showing up, and that persistence has allowed her to build a thriving business with low overhead and consistent six-figure income, all as a solo entrepreneur.

A Peek Into Heidi’s Days

These days, Heidi’s schedule looks very different from the hustle of her early years.

She usually starts her workday around 8 a.m. and wraps up by early afternoon. Fridays are often reserved for rest, unless a big project demands her attention, and she enjoys taking time off mid-month.

This balance is intentional. Her business serves her life, not the other way around.

Advice for Other Moms

For moms who dream of starting their own business and being a woman entrepreneur, but feel unsure, Heidi’s encouragement is heartfelt:

“Reach out to other moms who have gone before you. Don’t doubt yourself. You CAN do this. And when you reach out, you’ll find an army of women who will surround you with support.”

She also offers practical advice for anyone considering hiring a bookkeeper: Choose a bank that offers read-only access so your bookkeeper can securely pull your statements each month. Also, while QuickBooks Online is her go-to tool, she warns against using it for payroll or banking.

Connect With Heidi

Want to learn more from Heidi or connect about your own business bookkeeping?

You can even book a call with Heidi directly through her website, whether you’re interested in working together or just want to learn more about bookkeeping tips and tricks. She loves connecting with women entrepreneurs and sharing what she’s learned along the way.

Heidi’s story is a powerful reminder that flexibility, persistence, and a willingness to step out of your comfort zone can open doors to a life you love. Whether you’re just starting out or deep in the messy middle, her journey proves that it’s possible to build a business that works for your family and supports your dreams.

Do you have a work-from-home success story to share? We’d love to hear about it in the comments!

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Yes, You Can Earn From Home

Wondering how to start working from home with skills you already have — even just a few hours a week?

   
 

Brigette’s $93 Grocery Shopping Trip and Weekly Menu plan for 4!

Aldi

1/2 gallon Orange Juice – $3.19

1 gallon Whole Milk – $3.05

1 bag Honeycrisp Apples ($1.39/lb) – $6.63

1 8-oz pkg Deli Sliced Cheese – $1.59

2 3-ct pkgs Multi-Colored Peppers – $4.78

1 10-lb bag Russet Potatoes – $3.25

1 Cauliflower – $2.79

1 bag Baby Carrots – $0.89

1 bag Frozen Green Beans – $1.99

2 bags Frozen Broccoli Florets – $2.18

1 bag Frozen Peas – $0.95

1 bag Green Onions – $0.95

1 3-head pkg Garlic – $1.25

2 cans Green Beans – $1

1 box Golden Kiwi – $4.29

1 large tub Organic Spring Mix – $4.89

1 1-lb bag Deli Meat – $3.89

1-lb Sausage – $2.89

2 dozen Eggs – $3.92

1 bag Flax Seed – $3.29

1 24-oz bottle Honey – $4.79

1 loaf Sandwich Bread – $1.25

1 bag Hamburger Buns – $1.19

1 bag Nacho Chips – $1.59

Total: $66.48

Publix

2 boxes Honey Bunches of Oats – $4.29, received $1.25/2 Honey Bunches of Oats Ibotta Rebate – $3.04 for 2 after Rebate

4 boxes Annies Macaroni and Cheese – $5.38, used $1/4 Annie’s Publix Digital Coupon, plus received (2) $1 Annie’s Ibotta Rebates (for some reason, this attached to two different Ibotta rebates – both the regular Mac and the Super Mac) – $2.38 for 4 boxes after Coupon and Rebates

2 pkgs Stonefire Naan Bread – $4.48, used (2) printables – $2.48 for 2 after coupons

1 jar Hellman’s Real Mayo – $2.09, used $2/1 Hellman’s Mayo Publix Digital Coupon – $0.09 after Coupon

1 jar Heinz Ketchup ($3) and 1 pkg Oscar Meyer Hot Dogs ($2.44) – $5.44, used $2/2 Heinz/Oscar Meyer Publix Digital Coupon – $3.44 for 2 after Coupon

1 can Pillsbury Crescent Rolls ($1.86) and 1 pkg Oscar Meyer Hot Dogs ($2.44) – $4.30, used $2.50/2 Pillsbury/Oscar Meyer Publix Digital Coupon – $1.80 for 2 after Coupon

1 bag Shredded Daiya Cheese – $2.44, used $3/1 Daiya Publix Digital Coupon, plus received $0.25/1 Daiya Ibotta Rebate – $0.81 Money Maker after Coupon and Rebate

2 cans Pillsbury Cinnamon Rolls – $3.73, used $1/2 Pillsbury Publix Digital Coupon, plus received $1/2 Pillsbury Ibotta Rebate, plus received 1,500 points ($1.50) from Fetch – $0.23 for 2 after Coupon and Rebates

3 boxes Nature Valley Granola Bars – $7.79, used $0.50/2 Nature Valley Publix Digital Coupon, plus received 3,500 points ($3.50) from Fetch – $3.79 for 3 boxes after Coupon and Rebates

2 boxes Texas Toast – $3.35, received (2) $0.50/1 Texas Toast Ibotta Rebates – $2.35 for 2 after Rebates

2 boxes General Mills Cereal Bars – $3.99, plus received 1,875 points ($1.87) from Fetch – $2.12 for 2 after Rebate

2 boxes Kellogg’s Rice Krispy Treats – $3.35, used (2) printables – $2.35 for 2 after Coupons

2 50-ct bags Totino’s Pizza Rolls – $5.29, used $0.50/2 Totino’s Publix Digital Coupon, plus received 3,500 points ($3.50) from Fetch – $1.29 for 2 bags after Coupon and Rebate

1 box Celestial Seasonings Tea – $2.19, received $0.50/1 Celestial Seasonings Ibotta Rebate – $1.69 after Rebate

1 bottle Nature’s Truth Ashwagandha Gummies ($7.49) plus 1 bottle Nature’s Truth Hair, Skin and Nails ($5) – $12.49, used (2) $2/1 Hangtags, plus received $1.25/1 Nature’s Truth Ibotta Rebate and 200 points from Swagbucks – $5.24 for 2 after Coupons and Rebates (vitamins come from a different category in our budget, so I’m not including these in my grocery bill – just showing what I thought was a good deal in case anyone else is interested in doing the same thing!)

3 boxes Betty Crocker Fruit Snacks – $5.60, received 6,875 points ($6.87) from Fetch – $1.27 Money Maker after Rebate

2 Nivea Men’s Body Wash – $5.49, used (2) printables – $1.49 for 2 after Coupons (body wash comes from a different category in our budget, so I’m not including these in my grocery bill – just showing what I thought was a good deal in case anyone else is interested in doing the same thing!)

Total after Coupons and Rebates: $27.51

Weekly Menu Plan

Breakfasts

Cereal, Granola, Oatmeal, Toast, Cinnamon Rolls, Boiled Eggs, Smoothies

Lunches

Deli Meat Sandwiches, Sliced Peppers, Rice Krispy Treats, Grapes x 2

Leftovers x 3

Mac and Cheese, Carrots, Sliced Apples x 2

Dinners

Pigs in a Blanket, Tossed Salad, Green Beans

Build-Your-Own Pizza (using Naan bread for crust), Peas

Veggie Omelets with Cheese, Crescent Rolls

Chicken Gravy over Rice, Roasted Parmesan Cauliflower

Shredded BBQ Pork Sandwiches (using leftover shredded pork from the freezer), Chips, Green Beans

Meat Potato Quiche, Flax Muffins, Tossed Salad

Leftovers

One week sample newsletter preview.

FREE One Week Menu Plan!

Done-For-You Dinner Recipes With Simple Ingredients and a Grocery Shopping List!

   
 
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